Strategy
WHERE IC PROFESSIONALS COME TO TALK

ARE YOUR DAYS NUMBERED?

“Without data, you’re just another person with an opinion.” The quote from American data scientist W. Edwards Deming neatly encapsulates the power of stats – and truly understanding them – to drive real change and prove impact.

WORDS: DAVID MOHAN

1st December 2020
How do you start your working day? Cup of coffee as you scroll through endless emails? Or, nowadays, a Zoom or Teams meeting? For Chris Maloney, content and channels manager at Rolls-Royce, his day starts with data. “Data is the first thing I look at in the morning each day,” he says. “For example, I look at which articles are trending on the weekly news: what kind of articles? In...
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