WHERE IC PROFESSIONALS COME TO TALK
GETTING ON IN YEARS: HOW TO PUT TOGETHER AN ANNUAL REPORT
Few projects are as certain and cyclical as the annual report. Every 12 months, without fail, it rears its head. Increasingly, internal communicators are becoming part of the team tasked with managing the project. Maintaining harmonious relationships and establishing a clear brief are key to a successful outcome.
WORDS: ROB JONES
Corporate reporting goes back further than you’d think: thousands of years, in fact, to when communication was based more on symbols than the alphabet.
The history books suggest financial content came before news and prose.
“Writing was invented for corporate reporting,” says Claire Bodanis, author of Trust me, I’m listed: why the annual report matters and how to do it well, a...
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