Strategy
WHERE IC PROFESSIONALS COME TO TALK

BEYOND THE WIRE: REACHING OFFLINE EMPLOYEES

If your organisation has a large number of retail staff, drivers on the road and colleagues in warehouses, your biggest – and endless – challenge as an internal communicator will likely always be how to connect with offline employees, and what content you share.

WORDS: ROB JONES

11th March 2021
Online workers are lucky devils, eh? They have it all: intranets brimming with the latest news and functional information, colleague directories and downloadable assets; chat functions; videos on tap; videoconferencing; and a social network at their fingertips – not to mention front-row seats to town halls and other leader presentations. And despite our grumbles about inbox overload, most of us...
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