Engagement
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HITTING THE RIGHT NOTE – HOW TO DEVELOP YOUR INTERNAL TONE OF VOICE

The way an organisation communicates internally says a lot about its identity. With the ability to influence the internal culture and overall morale of employees, the importance of matching up internal tone of voice with organisational values shouldn’t be underestimated.

WORDS: ISABEL OVERTON

8th April 2021
All organisations, whether purposefully or not, have an internal tone of voice. Acting as a personality of sorts, conveyed through comms, it has huge implications for the way the organisation is seen by its people. Tone of voice gives focus not to what we say, but rather how we say it – and when we fail to be purposeful with this, we lose control of delivery. As such, the way organisations...
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