Opinion
WHERE IC PROFESSIONALS COME TO TALK

TUNE INTO YOUR CULTURE WITH YOUR TONE OF VOICE

Mary Ann Horgan, brand consultant, copywriter and founder of The Newness, offers her top tips for relaxing your tone of voice.

 

28th May 2021
I’ve worked with many companies on their tone of voice, but one of the most memorable experiences I had was creating an informal internal tone of voice for a client within the tech sector. Normally hard to pull off, the concept worked because the team was experimenting at the leading-edge of artificial intelligence. The playful tone of voice we incorporated mirrored their curiosity and...
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