Opinion
WHERE IC PROFESSIONALS COME TO TALK
Portrait: Claire Wood Portrait: Claire Wood

'KEEP IT SIMPLE AND GET THE BASICS RIGHT'

As the one-person central comms function at Stagecoach, Gemma Puricelli has the tough role of not only reaching a majority workforce that spends most of its day behind the wheel, but also taking leaders and colleagues on a journey to communicate their own messages.

WORDS: ROB JONES   

12th November 2021
If you grew up in the 1980s and ’90s and loved language and the music charts, there was probably only one job for you: editor of Smash Hits and spending your time interviewing Kylie, Jason, Take That, Wham! et al – a childhood dream you shared with Gemma Puricelli. It’s unfortunate for Gemma that Smash Hits didn’t last too long into the 21st century, otherwise the post of editor would...
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