WHERE IC PROFESSIONALS COME TO TALK
5 THINGS YOU NEED TO KNOW ABOUT ADDING VALUE AS A CREATIVE AGENCY
As the skills traditionally sought from external design, editorial and audiovisual experts are increasingly nurtured in-house, what does the future hold for agencies? What do these outsourced creative specialists need to do to continue to offer value to organisations’ IC functions?
ALUN MEDFORD, head of global internal communications, AstraZeneca
Step up online and offline innovation.
Just as in-house IC teams have successfully positioned themselves as strategic partners and expanded focus beyond traditional remits – embracing approaches that break down barriers, drive ownership and advocacy, and shape strategy – agencies must continue to adapt their...
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