Strategy
WHERE IC PROFESSIONALS COME TO TALK

EVERYTHING IN ITS RIGHTFUL PLACE: HOW TO CARRY OUT A COMMS CHANNEL AUDIT

The measure of a good channel mix is whether employees know where to go to get the information they need. A thorough channel audit will tell you the content colleagues want to consume – and which formats should be shelved.

WORDS: ADAM GALE

12th January 2022
Most people just don’t appreciate a well-crafted email – the care and cleverness that go into giving a piece of content impact. Outside of the communication business, they are probably also unfamiliar with the feeling you get when your labour of love – and this could be the Sistine Chapel of newsletters – gets consigned to the trash without so much of a read, let alone a reply. Yet...
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