WHERE IC PROFESSIONALS COME TO TALK
IN WITH THE OLD: KEEPING FORMER EMPLOYEES ON YOUR TEAM
M&S has launched a digital alumni network to help former colleagues stay connected to the organisation and to each other.
WORDS: ISABEL OVERTON
For M&S, the value in keeping in touch with people who had invested so much in the company – and that the company had invested so much in also – was clear. It knew the best brand ambassadors were its own people, and it wanted to hold onto that.
But for a dedicated solution to work, there had to be a genuine interest from former colleagues, so the comms team set about finding out if an...
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