Strategy
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10 WAYS TO MAKE A SPLASH WITH YOUR INTERNAL COMMS CAMPAIGN

How many campaigns have you got planned this year? Are you confident that they will actually be effective – you know, truly make an impact? Here, we look at the golden rules of how to make sure your campaign does more than create a few ripples…

WORDS: DAVID MOHAN

17th May 2022
1. Get real All good campaign plans start with objectives. More than likely, you are looking to prompt a specific behavioural or cultural change within the organisation; you are not trying to put the whole corporate vision into action. Your campaign should have a focus. Define your intended outcomes up front. Link them to the business strategy so that employees can see the meaning and...
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