Strategy
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IN THE KNOW: HOW TO LEARN MORE ABOUT YOUR AUDIENCE

Having a deeper understanding of employees’ views and lives can help to shape comms for the better, but what are the practicalities of achieving quality audience insight?

WORDS: ISABEL OVERTON

1st July 2022
How well do we, as communicators, really know our audience? You should already have the basics down, such as their age, gender and ethnicity and their working patterns, but this information won’t tell you what drives employees and whether they feel fulfilled at work.  Surveys – a favoured employee feedback channel – offer us a snapshot in time of employees’ opinions on certain...
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