Strategy
WHERE IC PROFESSIONALS COME TO TALK
Another month, another expose of the latest omnishambles. The Commons Select Committee summons senior executives to explain their actions. Meanwhile, personal and brand reputations...
Following changes to a team structure and roles and responsibilities, members of a Lloyds Banking Group comms unit agreed to take an online personality test to learn more about themselves and where...
When a social media site recommends you connect with someone you emailed once a year ago, or you see a banner ad for a product you were searching for the day before, it’s no chance act of...
In recent years, the customer, once an important part of the strategic corporate mix, has become an obsession for many organisations; but why now, when customers have always paid the bills? In...
A good eye for a story, top-notch writing skills and a strong network of contacts – which profession are we describing? Although your first answer might be journalist, your second should be...
The rapid progress in communications technologies and the internet has diminished physical borders and hurdles. When the productivity of labour in one country becomes too costly, it is easy to...
A good follow-up strategy to any engagament survey – “you said, we did” communications – keeps people involved and lets them know the changes are part of a long-term improvement process....
There is more to decoding engagement information than calculating percentages. You might be satisfied if 80 per cent of your employees say they are content with their career development...
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