Strategy
WHERE IC PROFESSIONALS COME TO TALK
There’s nothing like the excitement of a new project. That blank sheet of paper, that buzz of new ideas and opportunities, and no end of things to be decided and designed. But in the midst of...
The future is uncertain, now more than ever – we know that. But stumbling blindly from one comms project to the next can be stressful and stop you from delivering the best project...
Most employee engagement professionals relish any opportunity to sidestep traditional mechanisms for communication – PowerPoint slides, leader at lectern, all-company emails, delivered ad nauseam....
At the top of every organisation is a leader. Charismatic, often. Visionary, sometimes. Powerful, certainly. At the bottom are the heroes of the frontline: clocking in each day, rolling up their...
Great customer experience is based on sound customer insight. Most companies realise this, and know the value of understanding their customers. But it’s not always mirrored internally. 1....
For a profession that, at a basic level, aims to show employees the benefits of the organisations they work for, you’d think internal comms would make easy work of demonstrating its own value to...
In today’s highly competitive and increasingly global marketplace, companies are continually being driven to improve both their top-line growth and their bottom-line productivity. Within this...
Another month, another expose of the latest omnishambles. The Commons Select Committee summons senior executives to explain their actions. Meanwhile, personal and brand reputations...
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