WHERE IC PROFESSIONALS COME TO TALK
ARE YOU CUSTOMER EXPERIENCED?
1st November 2018
Great customer experience is based on sound customer insight. Most companies realise this, and know the value of understanding their customers. But it’s...
For a profession that, at a basic level, aims to show employees the benefits of the organisations they work for, you’d think internal comms would make easy work of demonstrating its own value to...
In today’s highly competitive and increasingly global marketplace, companies are continually being driven to improve both their top-line growth and their bottom-line productivity. Within this...
Another month, another expose of the latest omnishambles. The Commons Select Committee summons senior executives to explain their actions. Meanwhile, personal and brand reputations...
Following changes to a team structure and roles and responsibilities, members of a Lloyds Banking Group comms unit agreed to take an online personality test to learn more about themselves and where...
When a social media site recommends you connect with someone you emailed once a year ago, or you see a banner ad for a product you were searching for the day before, it’s no chance act of...
CUSTOMER OBSESSION – HOW TO DRIVE BELIEF AND ACTION AMONG EMPLOYEES
27th December 2017
In recent years, the customer, once an important part of the strategic corporate mix, has become an obsession for many organisations; but why now, when customers have always paid the bills?
In...
EXTRA! EXTRA! HOW CAN INTERNAL COMMS TAKE INSPIRATION FROM NEWS MEDIA?
27th December 2017
A good eye for a story, top-notch writing skills and a strong network of contacts – which profession are we describing? Although your first answer might be journalist, your second should be...
The rapid progress in communications technologies and the internet has diminished physical borders and hurdles.
When the productivity of labour in one country becomes too costly, it is easy to...
THE FRUITS OF DIVERSITY
22nd August 2018
In the past few years, stories of the struggles and injustices faced by minorities and women the world over have hit the headlines like never before.
Whether it’s unequal pay, ingrained racism in public institutions, the #MeToo movement, or the lack of non-white Oscar winners, frustration at the failure of systems and organisations to foster inclusion, or meet their obligations regarding equality, is rarely out of the news...
ARE INTRANETS BACK IN THE GAME?
6th September 2018
The distinction between intranets and social networks is becoming increasingly blurred. Traditionally, the difference has been about publishing and networking...
HOW TO MAKE AN IMPACT IN YOUR FIRST 90 DAYS AS A HEAD OF IC
26th May 2018
Eight years ago, little did I expect to be where I am today. I’d just started my communications career with nothing more than a belief that ‘I could write’ and a desire to make a difference...
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IoIC Upcoming Events
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Accelerate Part 1
15th Jan 2019
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Accelerate Parts 1 and 2
15th Jan 2019
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Handling Difficult Copy
24th Jan 2019
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