Everyone appreciates a good deal. We all need to be treated fairly in any transaction. No one wants to feel they are being fleeced or misled. Many of these things we want in life – transparency,...
At a time when people are questioning what they hear in the media, and doubting politicians, poor presentation in business is a big issue. The rise of social media and bitesize content is making us...
Look across your organisation and you’ll likely see a shared interest in a sector or purpose that has brought you and your colleagues together. But your audience comprises different passions,...
Most companies have hierarchical management structures. Typically, the more senior the job title, the greater the level of responsibility and freedom that person has to make decisions that...
Data science looks for patterns in how employees interact with different pieces of information, how their behaviour changes with that knowledge and how the reception differs across platforms or...
You’re likely to hear the phrase “say it in a tweet” as an encouragement to express something with few words, but a lot of meaning.
The increase in the levels of communication an...
Why is menopause in the spotlight all of a sudden?
As people have become more accustomed to discussing mental health, being open about previously taboo subjects such as menopause is...
James Warda has “always loved words”. The US-based comms practitioner has been writing since he was a boy. He graduated from Loyola University Chicago with an English degree “before there was...
It will be some time – years possibly – before we look back on Covid-19 in the past tense. Even though the more sobering health stats have declined – for now, at least – the implications for life and work as we know it have changed irrevocably...
The unlawful killing of George Floyd, an unarmed Black man who was suffocated in broad daylight by police officers in America, has caused outrage and grief across the world...
Our 75 top tips will bring you closer to the nuances of Twitter, Facebook, LinkedIn and Instagram, and help you boost your brand presence with all your company’s audiences – internal and external...
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