WHERE IC PROFESSIONALS COME TO TALK
COOKING UP A PLAN TO CONNECT EMPLOYEES: THE FIVE GUYS APP
4th April 2022
In the past, sharing comms and campaigns in the field was something of a challenge for Five Guys. The nature of its workforce – onsite and spread across...
When Kerry Foods appeared to be losing its agile, entrepreneurial spirit, an out-of-the-ordinary campaign was needed to re-engage employees.
The aim was to remind them how the company got to where...
Large-scale organisational upheaval presents many challenges, not least stress and uncertainty among employees.
This was certainly true when the London Midland train franchise was taken over by...
FIELD MARKETER ADAPTS TRAINING TO DELIVER BRAND MESSAGES TO FUNDRAISERS
23rd November 2018
Door-to-door sales and fundraising professionals rarely, if ever, see the inside of their employer’s office or the workplace of the brands they are pitching. How do you immerse these remote...
An engagement campaign initially driven by numbers hooked its audience with its emotional content – and made a huge reputational impact.
Loughborough University collaborated with Loughborough...
Borne out of a desire to unlock the potential for better internal communication and easier cross-divisional collaboration as part of a three-year business strategy, the Bank of England has...
BOT SERIOUSLY... A DYNAMIC APPROACH TO INTERNAL CHAT
26th April 2018
At Bupa’s office in London, Skype for Business is installed on every employee’s computer – part of the company’s move to embrace digital tools and fresh ways of working. Skype for Business...
When a specialist European pharmaceutical company acquired another business in Switzerland, it needed a way to bring all employees together and integrate them in one new culture. That’s where...
When your workforce is geographically scattered, and up to three quarters of your employees don’t have corporate email addresses, cohesive communication can be tricky to achieve.
At Nissan,...
HOW CAN INTERNAL COMMS PRACTITIONERS PROGRESS TO IC DIRECTOR LEVEL?
30th March 2022
It’s commonly said that many people “fall into” internal comms – but that once they’re in, they’re hooked: a long career in engaging employees and delivering core messages in creative ways beckons, as you gain enough experience to eventually manage a team...
EVERYTHING IN ITS RIGHTFUL PLACE: HOW TO CARRY OUT A COMMS CHANNEL AUDIT
12th January 2022
Most people just don’t appreciate a well-crafted email – the care and cleverness that go into giving a piece of content impact. Outside of the communication business, they are probably also unfamiliar with the feeling you get when your labour of love – and this could be the Sistine Chapel of newsletters – gets consigned to the trash without so much of a read, let alone a reply...
USING EMPLOYEE ADVOCACY TO SPREAD THE GOOD WORD
7th January 2022
Employee advocacy – when employees promote their employer externally – is a great way to raise brand profile and credibility. When done properly, it can engage employees, generate business and attract new recruits...
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MOST READ
- 'OUR ROLE IS TO SUPPORT COLLEAGUES TO BE THE BEST THEY CAN BE'
- HOW CAN INTERNAL COMMS PRACTITIONERS PROGRESS TO IC DIRECTOR LEVEL?
- THE TEST OF TIME: HOW TO PRIORITISE YOUR WORKLOAD
- GET THE MESSAGE: COULD SMS HAVE A PLACE IN YOUR IC CHANNEL MIX?
- 10 WAYS TO MAKE A SPLASH WITH YOUR INTERNAL COMMS CAMPAIGN
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