Strategy
WHERE IC PROFESSIONALS COME TO TALK
“Busybusyverybusy”. That’s how Cosmopolitan, back in 2017, described an internal comms strategist’s typical day. The magazine’s hot take on IC was mostly wide of the mark (do IC...
For many organisations, the availability of talent at a reasonable price – in lower-cost markets – is always going to be a driver for extending their geographic reach. Do you need to be...
Most people just don’t appreciate a well-crafted email – the care and cleverness that go into giving a piece of content impact. Outside of the communication business, they are probably also...
Employee advocacy – when employees promote their employer externally – is a great way to raise brand profile and credibility. When done properly, it can engage employees, generate business and...
Since the days of cavemen, human beings have operated within social structures, protecting our tribes and using our instincts and quick decision-making skills to react to anything or anyone that...
1. Make it visual. Fiona Spencer, employee experience strategist, Home   Around 70 per cent of people are visual learners, so it’s no surprise that text-heavy strategic documents and...
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