Strategy
WHERE IC PROFESSIONALS COME TO TALK
For a profession that, at a basic level, aims to show employees the benefits of the organisations they work for, you’d think internal comms would make easy work of demonstrating its own value to...
In today’s highly competitive and increasingly global marketplace, companies are continually being driven to improve both their top-line growth and their bottom-line productivity. Within this...
Another month, another expose of the latest omnishambles. The Commons Select Committee summons senior executives to explain their actions. Meanwhile, personal and brand reputations...
Following changes to a team structure and roles and responsibilities, members of a Lloyds Banking Group comms unit agreed to take an online personality test to learn more about themselves and where...
When a social media site recommends you connect with someone you emailed once a year ago, or you see a banner ad for a product you were searching for the day before, it’s no chance act of...
In recent years, the customer, once an important part of the strategic corporate mix, has become an obsession for many organisations; but why now, when customers have always paid the bills? In...
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