Strategy
WHERE IC PROFESSIONALS COME TO TALK
At the top of every organisation is a leader. Charismatic, often. Visionary, sometimes. Powerful, certainly. At the bottom are the heroes of the frontline: clocking in each day, rolling up their...
Great customer experience is based on sound customer insight. Most companies realise this, and know the value of understanding their customers. But it’s not always mirrored internally. 1....
For a profession that, at a basic level, aims to show employees the benefits of the organisations they work for, you’d think internal comms would make easy work of demonstrating its own value to...
In today’s highly competitive and increasingly global marketplace, companies are continually being driven to improve both their top-line growth and their bottom-line productivity. Within this...
Another month, another expose of the latest omnishambles. The Commons Select Committee summons senior executives to explain their actions. Meanwhile, personal and brand reputations...
Following changes to a team structure and roles and responsibilities, members of a Lloyds Banking Group comms unit agreed to take an online personality test to learn more about themselves and where...
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