WHERE IC PROFESSIONALS COME TO TALK
10 WAYS TO MAKE A SPLASH WITH YOUR INTERNAL COMMS CAMPAIGN
17th May 2022
1. Get real
All good campaign plans start with objectives. More than likely, you are looking to prompt a specific behavioural or cultural change within...
If an internal comms professional from, say, 2004 were transported forward in time to an office today, what would they think?
Our time-travelling colleague will spot some differences right away....
Last year, the internal comms teams at Aviva and Nationwide, for which Aviva provides pensions, started talking independently about what the future of our function might look like. We’d made good...
Few music lovers would argue that streaming an album is a more stirring experience than watching a singer or band on stage. Reading a play script at home is unlikely to move you in the same way as a...
Employees at EY in the UK and Ireland (UK&I) have stepped into another world to examine the role they play in the company’s strategy.
Having used board games and jigsaws in the past to start...
With an expanding array of channels and a growing impetus on strategy, internal communication teams increasingly depend on agencies to help them plan and execute projects.
Often, it is a...
Flickering fluorescent lights, temperamental heating and air-conditioning, grey meeting rooms with polystyrene ceiling tiles wilting at the edges… The dreary old office is, in most places, a thing...
HOW CAN INTERNAL COMMS PRACTITIONERS PROGRESS TO IC DIRECTOR LEVEL?
30th March 2022
It’s commonly said that many people “fall into” internal comms – but that once they’re in, they’re hooked: a long career in engaging employees and delivering core messages in creative ways beckons, as you gain enough experience to eventually manage a team...
EVERYTHING IN ITS RIGHTFUL PLACE: HOW TO CARRY OUT A COMMS CHANNEL AUDIT
12th January 2022
Most people just don’t appreciate a well-crafted email – the care and cleverness that go into giving a piece of content impact. Outside of the communication business, they are probably also unfamiliar with the feeling you get when your labour of love – and this could be the Sistine Chapel of newsletters – gets consigned to the trash without so much of a read, let alone a reply...
USING EMPLOYEE ADVOCACY TO SPREAD THE GOOD WORD
7th January 2022
Employee advocacy – when employees promote their employer externally – is a great way to raise brand profile and credibility. When done properly, it can engage employees, generate business and attract new recruits...
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