WHERE IC PROFESSIONALS COME TO TALK
10 WAYS TO MAKE A SPLASH WITH YOUR INTERNAL COMMS CAMPAIGN
17th May 2022
1. Get real
All good campaign plans start with objectives. More than likely, you are looking to prompt a specific behavioural or cultural change within...
Whichever box you ticked on 23 June 2016, the headlines around Brexit ever since haven’t been particularly encouraging. While businesses have judiciously prepared themselves for the worst-case...
There’s nothing like the excitement of a new project. That blank sheet of paper, that buzz of new ideas and opportunities, and no end of things to be decided and designed.
But in the midst of...
Following a period of significant leadership change, one of Britain’s biggest charities regained its sense of ambition and pride, galvanising its 6,000-strong workforce to create a bold new vision...
The future is uncertain, now more than ever – we know that. But stumbling blindly from one comms project to the next can be stressful and stop you from delivering the best project...
Most employee engagement professionals relish any opportunity to sidestep traditional mechanisms for communication – PowerPoint slides, leader at lectern, all-company emails, delivered ad nauseam....
At the top of every organisation is a leader. Charismatic, often. Visionary, sometimes. Powerful, certainly. At the bottom are the heroes of the frontline: clocking in each day, rolling up their...
HOW CAN INTERNAL COMMS PRACTITIONERS PROGRESS TO IC DIRECTOR LEVEL?
30th March 2022
It’s commonly said that many people “fall into” internal comms – but that once they’re in, they’re hooked: a long career in engaging employees and delivering core messages in creative ways beckons, as you gain enough experience to eventually manage a team...
EVERYTHING IN ITS RIGHTFUL PLACE: HOW TO CARRY OUT A COMMS CHANNEL AUDIT
12th January 2022
Most people just don’t appreciate a well-crafted email – the care and cleverness that go into giving a piece of content impact. Outside of the communication business, they are probably also unfamiliar with the feeling you get when your labour of love – and this could be the Sistine Chapel of newsletters – gets consigned to the trash without so much of a read, let alone a reply...
USING EMPLOYEE ADVOCACY TO SPREAD THE GOOD WORD
7th January 2022
Employee advocacy – when employees promote their employer externally – is a great way to raise brand profile and credibility. When done properly, it can engage employees, generate business and attract new recruits...
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