WHERE IC PROFESSIONALS COME TO TALK
10 WAYS TO MAKE A SPLASH WITH YOUR INTERNAL COMMS CAMPAIGN
17th May 2022
1. Get real
All good campaign plans start with objectives. More than likely, you are looking to prompt a specific behavioural or cultural change within...
Great customer experience is based on sound customer insight. Most companies realise this, and know the value of understanding their customers. But it’s not always mirrored internally.
1....
For a profession that, at a basic level, aims to show employees the benefits of the organisations they work for, you’d think internal comms would make easy work of demonstrating its own value to...
In today’s highly competitive and increasingly global marketplace, companies are continually being driven to improve both their top-line growth and their bottom-line productivity. Within this...
Another month, another expose of the latest omnishambles. The Commons Select Committee summons senior executives to explain their actions. Meanwhile, personal and brand reputations...
Following changes to a team structure and roles and responsibilities, members of a Lloyds Banking Group comms unit agreed to take an online personality test to learn more about themselves and where...
When a social media site recommends you connect with someone you emailed once a year ago, or you see a banner ad for a product you were searching for the day before, it’s no chance act of...
HOW CAN INTERNAL COMMS PRACTITIONERS PROGRESS TO IC DIRECTOR LEVEL?
30th March 2022
It’s commonly said that many people “fall into” internal comms – but that once they’re in, they’re hooked: a long career in engaging employees and delivering core messages in creative ways beckons, as you gain enough experience to eventually manage a team...
EVERYTHING IN ITS RIGHTFUL PLACE: HOW TO CARRY OUT A COMMS CHANNEL AUDIT
12th January 2022
Most people just don’t appreciate a well-crafted email – the care and cleverness that go into giving a piece of content impact. Outside of the communication business, they are probably also unfamiliar with the feeling you get when your labour of love – and this could be the Sistine Chapel of newsletters – gets consigned to the trash without so much of a read, let alone a reply...
USING EMPLOYEE ADVOCACY TO SPREAD THE GOOD WORD
7th January 2022
Employee advocacy – when employees promote their employer externally – is a great way to raise brand profile and credibility. When done properly, it can engage employees, generate business and attract new recruits...
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