WHERE IC PROFESSIONALS COME TO TALK
10 WAYS TO MAKE A SPLASH WITH YOUR INTERNAL COMMS CAMPAIGN
17th May 2022
1. Get real
All good campaign plans start with objectives. More than likely, you are looking to prompt a specific behavioural or cultural change within...
CUSTOMER OBSESSION – HOW TO DRIVE BELIEF AND ACTION AMONG EMPLOYEES
27th December 2017
In recent years, the customer, once an important part of the strategic corporate mix, has become an obsession for many organisations; but why now, when customers have always paid the bills?
In...
EXTRA! EXTRA! HOW CAN INTERNAL COMMS TAKE INSPIRATION FROM NEWS MEDIA?
27th December 2017
A good eye for a story, top-notch writing skills and a strong network of contacts – which profession are we describing? Although your first answer might be journalist, your second should be...
The rapid progress in communications technologies and the internet has diminished physical borders and hurdles.
When the productivity of labour in one country becomes too costly, it is easy to...
CAN YOU FIX IT? HOW TO FOLLOW UP ON EMPLOYEE MEASUREMENT
30th November 2017
A good follow-up strategy to any engagament survey – “you said, we did” communications – keeps people involved and lets them know the changes are part of a long-term improvement process....
There is more to decoding engagement information than calculating percentages. You might be satisfied if 80 per cent of your employees say they are content with their career development...
THE METHOD IN MEASUREMENT: CONSTANT LISTENING IS CRITICAL
25th October 2017
Running an annual employee survey can be a bit of a slog for the internal comms team – there's all the prep and promotion beforehand, then you're rallying the stragglers who haven't completed...
HOW CAN INTERNAL COMMS PRACTITIONERS PROGRESS TO IC DIRECTOR LEVEL?
30th March 2022
It’s commonly said that many people “fall into” internal comms – but that once they’re in, they’re hooked: a long career in engaging employees and delivering core messages in creative ways beckons, as you gain enough experience to eventually manage a team...
EVERYTHING IN ITS RIGHTFUL PLACE: HOW TO CARRY OUT A COMMS CHANNEL AUDIT
12th January 2022
Most people just don’t appreciate a well-crafted email – the care and cleverness that go into giving a piece of content impact. Outside of the communication business, they are probably also unfamiliar with the feeling you get when your labour of love – and this could be the Sistine Chapel of newsletters – gets consigned to the trash without so much of a read, let alone a reply...
USING EMPLOYEE ADVOCACY TO SPREAD THE GOOD WORD
7th January 2022
Employee advocacy – when employees promote their employer externally – is a great way to raise brand profile and credibility. When done properly, it can engage employees, generate business and attract new recruits...
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